VISUAL MERCHANDISING AND CREATIVE MARKETING EXECUTIVE

- FORTUNE 200 EXPERIENCE

- PROGRAM LAUNCH & MANAGEMENT

- CREATIVE CONTENT DEVELOPMENT

- EXPERTISE IN RETAIL ENVIRONMENTS

- TEAM LEADERSHIP

- BRAND CHAMPION

High-energy and entrepreneurial Visual Merchandising and Marketing Executive with proven, exceptional talent creating unique campaigns that command visibility for major clients, including franchises, national retail chains, and design groups.

An innovative, visionary leader with consulting and extensive retail experience who thrives on challenge and consistently delivers high-performing results via strategic decisions to achieve demanding business goals on time and within budget.

An effective communicator who leverages true passion and an unwavering commitment to excellence to build and lead highly effective visual merchandising programs, consistently securing positive results in challenging and highly competitive industries.

Proactive and driven with progressive expertise in retail operations who leverages trend assessments, project and account management, relationship development, with an in-depth understanding of business priorities to translate objectives into action plans that deliver superior customer experiences and bottom-line financial results.

STRENGTHS & DISTINCTIONS

- Visual Merchandising
- Brand Growth & Management Strategy
- Store Design & Space Planning
- Graphic Design
- Content Development
- Audience Growth & Management
- Vendor & Agency Management
- Customer Experience Management

PROFESSIONAL HIGHLIGHTS

2018 TO PRESENT: KILWINS CHOCOLATE FRANCHISE, Petoskey, MI
DIRECTOR OF BRAND

2010 TO 2017: PERFORMANCE BICYCLE, CHAPEL HILL, NC
VICE PRESIDENT OF VISUAL MERCHANDISING & CREATIVE SERVICES
Advanced from an initial role as Vice President of Visual Merchandising & Store Planning to a position
of expanded responsibility as Vice President of Visual Merchandising & Creative Services at the nation’s
largest specialty bicycle retailer.

2006 TO 2010: SEARS HOLDINGS, HOFFMAN ESTATES, IL
DIRECTOR OF SIGNING, CUSTOMER EXPERIENCE
Recruited with a mandate to oversee all signage and graphics programs on behalf of this company that
owns retail brands Sears and Kmart, with a focus on managing $52MM in budgets and programs across
all Sears, Kmart, The Great Indoors, and Lands’ End stores.

EARLY CAREER

Director of Store Environments & Visual Merchandising, Golfsmith International LP, Austin, TX
Director of Merchandise Presentation & Signing, Shopko Stores Inc., Green Bay, WI
Senior Manager of Visual Merchandising, Shopko Stores Inc., Green Bay, WI
Senior Marketing Manager of Visual Merchandising, Store Design, Kinko’s Inc., Ventura, CA
Divisional Marketing Manager, Kinko’s Inc., Ventura, CA
Regional Merchandiser, Kinko’s Inc., Milwaukee, WI

EDUCATION

UNIVERSITY OF NEBRASKA AT LINCOLN - Bachelor of Arts Degree

PROFESSIONAL AFFILATIONS

NASFM (A.R.E.) - Retail Environments Association Council Member